Guiding lines:

2. BUSINESS CONCEPT

In this section you should describe your business concept and operations in simple terms.

• When you formulate your business concept you need to touch upon the following:

– What customer needs are met by your business concept?

– What problems does your business concept solve?

– Who is the customer?

– What is the unique feature, specialty?

– Benefits from your customers’ perspective?

– Has your business concept changed since the company was started, if so, how and why?

– Special features that distinguish your company from your competitors should be highlighted, for example, patents, licenses, trademarks and technology ownership rights.