Guiding lines:

3. BACKGROUND

A brief description of company background (history) and current situation.

Products

• What products has the company produced, developed or sold so far?

• Discussion about why customers prefer your company to your competitors, whether they will continue to do so, and about the risk of the products becoming obsolete, hard to sell or replace.

Founders

• Description of the founders, their experience and role in the company.

Problems

• Has the company encountered any major difficulties over the last few years?

• What steps have been taken to prevent this from happening again?